Anzeige der Artikel nach Schlagwörtern: rural branding

Farm Inc. addresses the issue of competiveness at farm level and aims to strengthen the competitiveness of agricultural SMEs as well as to improve the quality of continuous vocational training and the acquisition of skills for the agricultural sector. More specifically, Farm Inc. introduces the concept of an innovative marketing strategy to the agricultural community (farmers and farmer associations) in order to increase the bargaining power of small producers in the existing food chain and to open new market possibilities.