It is almost impossible to imagine our world today without the thousands of images that reach us daily. From an advertising spot to ad on the street, or even a photo on Facebook or Instagram, audiovisual communication invades us in different formats and through all kinds of channels. Every day we receive memes on our mobile phones, download videos or use podcasts, without even being aware that we are using a new language that has entered fully into our lives and that, most importantly, is here to stay.
But are we able of generating our own audiovisual content? Do we know how to create, share or understand how these messages work? Are we trained to extract all their potential?
Smartphones, tablets, notebooks, computers… are tools that can provide and support people to live their lives better, but there are skills and competences needed to really seize all their potential. There are some illustrative statistics, outlining that:
- 80% of Internet traffic is video consume,
- 10 million videos are watched in Snapchat every day,
- more and more companies, public bodies and other institutions are basing their communication and marketing actions on audiovisual elements (videos, infographics, images, illustrations…),
- but not only them, but also people make their own creations (videos, gifs, memes….) to express their ideas, enjoy or even ask for a job (e.g. through video curriculums or infographicCVs).
Empowering European adults to understand, create and share audiovisual messages and stories
The Com ON project seeks to provide a training programme to empower European adults to unleash their potential and be active part of this reality. The Com ON training will make them able to understand, create and share audiovisual messages and stories by:
- offering an integrated and innovative programme that boosts adult collective digital socialization and inclusion,
- favouring the developement of a social competence (communication as basic soft-skill), but also creativity and critical thinking,
- promoting digital literacy skills, corresponding to the EC DIGCOMP framework for digital competences. More precisely, the project results take into account this reference on the area of Digital Content Creation (Area 3), and 2 of the key competences included in this area: to create and edit digital content in different formats, to express oneself through digital means; Integrating and re-elaborating digital content: to modify, refine, improve and integrate information and content into an existing body of knowledge to create new, original and relevant content and knowledge,
- reducing the existing inequalities for this target group to access and actively participate from the new technologies in non-formal education.
The ability to understand, in a critical and informed way, as well as to express oneself and share audiovisual messages, is directly related to media literacy and the ability to actively participate in the digital world. And Com ON partners want to support adult learners in Europe to do so.
Com ON is an ERASMUS PLUS KA2 action, supported by the European Commission.
More information about the project can be found at www.comon-project.eu
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